Final Project: Distribution

At Hot-Dog-O-Rama our goal with distribution is to work with the best suppliers and the best employees. This is called marketing logistics also known as physical distribution. This is defined as; "Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit." Armstrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing. Glossary. I want to ensure top quality products delivered in a timely manner. I want to deliver quality food in a timely manner. From the moment the food is delivered to the moment we hand you your food, we want that food to maintain fresh and in upstanding quality. This is our physical demand from employees and suppliers.

One of our main concerns will be with employees. My employees will not only be employees but also a team. For us to maintain a great distribution system, we need amazing teamwork and a great team. This is called integrated logistics management, which is defined as; "The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system." Armstrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing. Glossary. This is more of the mindset I will expect from every employee and distributor. I want every employee to understand the importance of teamwork and fun.