Final Project: Promotion

First of all promotion is defined on the book as; "Promotion means activities that communicate the merits of the product and persuade target customers to buy it." Armstrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing. Pg 54. We want our customers to know who we are. We want our customers to want to buy our food, We want our customers to know what they are walking into. I would have eye-catching flyers, logos, menus, etc. But I would also love to have some connections with local radio stations to help advertise where we are located that day. Having a bunch of different ways for promotion is called a promotion mix or marketing communications mix “The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships." Armstrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing. Glossary. Our company will hire graphic designers and have them create an amazing experience. I would also love to help advertise our friendly family atmosphere through our flyers, menus, and advertisements. "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering." Armstrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing. Pg 31