First, was Taylor Stewart’s “Poultry in Motion aims to serve healthy, affordable, local food on-the-go. But most importantly Poultry in Motion serves quality; quality food, services and experiences.” This is a good mission statement because she clearly defines the goals of her organization. It tells people exactly what they are going to expect. Healthy, local, affordable food: a well defined mission statement. "A clear mission statement acts as an “invisible hand” that guides people in the organization." Armstrong & Kotler (2011). Marketing: An Introduction, 10th ED. Prentice Hall Publishing. Pg39.
Second, was Steffen Orozco’s “Orozco’s is a mobile food truck company dedicated to giving the quintessential Mexican experience through value and authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture.” His mission statement clearly defines that his goal is to offer a truly authentic Mexican experience, not an American twist on Mexican food. It will not be food from Taco Bell, it will be food from hard working locals. You can expect the food to be fresh and taste like they spent the entire day working on your meal. Even though they did not, in fact they probably will only spend about 10 minutes to produce your meal, it will feel that they have spent hours on your food.
Last but not least, Ricardo Carrera’s “We are committed to keeping the fun going and to create an environment where absolute guest satisfaction is our highest priority. We were born having fun, we can’t just help entertaining guests and showing them a great time.” He makes it clear that his number one goal is to leave customers happy. He wants his customers to leave with a smile on their face. He does not want them to have a boring meal. Every part of it will be entertaining.
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